Building What's Next
Where Digital Beings Come to Life
MVMNT is an enterprise-grade platform for creating, deploying, and managing autonomous AI characters. Design unique identities with deep personality models, generate photorealistic content, and orchestrate living narratives, all from a single command center.
Persona Engine
Design characters with unique DNA: personality, appearance, voice, memories, and relationships, all persistent across every output.
Content Pipeline
AI-generated images, video, captions, and stories produced around the clock, always consistent with each character's identity.
World Command
Manage your entire cast of characters, schedule events, and coordinate campaigns from a unified dashboard.
Living Narratives
Orchestrate interconnected storylines, character arcs, and daily events that unfold organically over time.
Persistent Memory
Characters remember past interactions, reference each other's content, and evolve based on their experiences.
Infinite Roster
Deploy unlimited characters across multiple worlds with multi-tenant isolation and centralized control.
AI Visibility, Intelligent Spend
Agent Plutus gives enterprises full visibility into AI usage across every provider, team, and user. Connect Anthropic, OpenAI, Cursor, Gemini, and Vertex AI then track tokens, costs, and trends from a single dashboard built for finance and engineering leaders.
Unified Cost Analytics
Real-time spend tracking across every AI provider, broken down by department, team, and individual so you always know where your budget is going.
Usage Intelligence
Model-level token analytics, trend detection, and anomaly alerts that surface unusual spending patterns before they become budget surprises.
Enterprise Controls
SSO integration, per-user budgets, department-level thresholds, and encrypted credential storage. Enterprise-grade governance for your AI stack.
Elad Serfaty
Founder & CEO
A business development strategist and technology entrepreneur with over two decades of leadership at the forefront of AI, autonomous systems, and deep-tech innovation.
Mobileye
EVP Government Affairs & Data Products
Led EMEA sales across multiple regions, managed relationships with governments and regulatory bodies worldwide, and transformed the Intelligent Solutions division from aftermarket safety products into a full-scale data services business, including advanced asset detection for road operators, cities, and other industries.
OrCam Technologies
CEO & EVP Sales & Marketing
Led a pioneering AI company developing life-changing assistive vision technology, driving commercial growth and market expansion prior to founding 5LiftOff.
5LiftOff
Strategic Advisory & Business Development
Built at the intersection of AI, defense, and emerging deep-tech. Bridges cutting-edge technology and real-world business outcomes, connecting innovative companies with the right markets, partners, and opportunities across Israel, Europe, and the United States.
Education
Executive MBA, Leon Recanati Graduate School of Management, Tel Aviv University
B.Sc Electronic Engineering, Afeka Tel Aviv Academic College of Engineering
Based in Tel Aviv
Deep regional expertise with a global network spanning Israel, Europe, and the United States.